Marketing strategies are always necessary. How many times we heard “SEO is dead?” Thousands of times. However, the development of SEO is not finished, it keeps transforming into something different.
Currently, SEO is indissolubly associated with content marketing. If you are doing it right, this should be the case. Content marketing has managed to build its brand as one of the important ones in web marketing. If you can stir up your marketing content with customized, relevant, and valuable materials, then you will reap rewards in the form of heightened traffic, brand value, and ultimately, huge returns on investment.
Nik Chaykovskiy, the Customer Success Manager of Semalt, explains how to make the most of content marketing strategy for your business.
How to determine if you are leaping benefits?
At the end, huge impacts and increased traffic result in enhanced audience conversation rates, which leads to significant profit margins. This is the ultimate objective. This is what turns it valuable.
But when we focus on beyond the surface parameters, the factors which are really essential may be not taken into consideration. In other terms, how can you evaluate your content marketing and associated with it returns on investment?
When measuring you continent marketing ROI, you have to ask yourself what your business goals are and what you expect to achieve through the campaign. Your response to this will inform the metrics on which you pay attention to. Some of this information may be easy to capture; other information might be complicated and provide a comprehensive insight of content performance.
In regard to content marketing, here are some of the metrics that you should consider:
- Cost of production
Be keen on the implication of marketing expenses on your business.
- Cost of distribution
Keep track of what you are spending when disseminating your content.
- Increased revenue
The increase in profits forms the base upon which you evaluate the sustainability of your content marketing intervention.
- Scroll depth and time spent on webpage
Determining these two parameters gives an insight on whether your audience is reading your content.
How would cost compare with Google Adwords?
You must be able to justify the capital you invest in content marketing by considering the cost of advertisement done through Google Adwords.
Along with this, keep in mind that content should be completed with the keywords that bring you the biggest number of leads.
Correlation between purchase time and first contact
Determining how long potential clients take to make a purchase from the instant they sight your content gives an insight on the effectiveness of marketing strategy.
Determining this aids you to have an insight on which material best sells on social media.
Degree of audience interaction
You should consider the number of shares, tweets, clicks, and downloads since they depict the success of your marketing interventions.
You should track the period spent by your audience reading a particular material.
Determining which content attracts return audience speaks volume on your marketing strategies.
You should determine the shelf life of your material through subscriptions, views, and comments.
And of course, consider audience engagement and social shares as typical social media metrics. The aforementioned metrics are vital for determining traffic, buzz, and the impact of content.